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Aantal resultaten: 3( DE:"bedrijven gericht op lhbtq-personen" )

Grijs

"If you do it, then do not just do it for one month" : A qualitative study on LGBTQ+ individuals' perceptions of companies engaging in Pride  / Mathijs Hengeveld.

Amsterdam: Universiteit van Amsterdam (UvA), 2022 - 29 p.
uitgave: Amsterdam : Universiteit van Amsterdam (UvA), 2022 - 29 p.
onderwerpen:
thema:
  1. economie/financiën
  2. lhbtq
samenvatting: The yearly celebration of (LGBTQ+) Pride has changed from being a remembrance of socio-political emancipation to an event that is easily commercialized by the corporate world. Companies that engage in this event are prone to be accused of commodifying LGBTQ+ individuals (also known as pinkwashing). Hence, companies need to engage in Pride in a way that is sincere toward LGBTQ+ individuals. As LGBTQ+ consumers are often studied using quantitative methods, they are usually approached from a company's point of view, as well as being homogenized as a target audience. Therefore, this study makes use of a qualitative approach, to understand how LGBTQ+ individuals perceive corporate engagement in Pride. To explore this, 10 semi-structured interviews were conducted. The findings show that LGBTQ+ individuals perceive companies' engagement in Pride as being beneficial for the normalization of LGBTQ+ identities. Furthermore, the strategic motives of companies to partake in the event are acknowledged and largely understood, as long as companies have additional internal motives behind their engagement. Because it is hard to estimate whether companies are merely being strategic during Pride or whether they are intrinsically motivated as well, there is uncertainty about their intentions. By 1) reflecting on the LGBTQ+ inclusivity in their internal culture, 2) being consistent toward LGBTQ+ individuals in their communication throughout the year and 3) pro-actively taking on some sort of action during Pride that is aimed at making a change for LGBTQ+ individuals, companies can decrease this uncertainty. The findings are used to link to current understandings of the concepts of Corporate Social Responsibility (CSR) and Corporate Political Advocacy (CPA), as well as to criticize the current perceptions of pinkwashing.
signatuur: cat. (henge-m/you)

dgb grijs
toegang:
"If you do it, then do not just do it for one month" : A qualitative study on LGBTQ+ individuals' perceptions of companies engaging in Pride
cat. (henge-m/you)dgb grijs
N313382
Grijs

The Effects of Inclusive-LGBTQ+ Advertising on Brand Attitude: A Moderated Mediation Model  / Alessia De Girolamo.

Amsterdam: Universiteit van Amsterdam (UvA), 2022 - 48 p.
uitgave: Amsterdam : Universiteit van Amsterdam (UvA), 2022 - 48 p.
onderwerpen:
thema:
  1. economie/financiën
  2. lhbtq
samenvatting: Extant academic research acknowledges a lack of consensus in the literature regarding the effects of inclusive advertising featuring LGBTQ+ individuals: whereas some studies find inclusive advertising to be effective, others suggest otherwise. Previous studies analysed the effects of LGBTQ+ inclusive advertising on both heterosexual and LGBTQ+ consumers, suggesting these effects depend on several factors including the type of advertising portrayed (implicit vs explicit), consumers' gender identity, attitudes toward sexuality, etc. However, due to studies' mixed results, and uncertainty around the effectiveness of these inclusive practice, marketers are still often frightened of potential backlash should they opt for inclusivity in their communication campaigns. Therefore, the current study aims to contribute to the present knowledge on inclusive-LGBTQ+ advertising by investigating the effects of LGBTQ+-inclusive advertising on consumers' brand attitudes, while considering the possible mediating role of attitudes toward the ad and the moderating role of on consumers identification with the LGBTQ+ community. To achieve the objective of the study, an experimental design has been adopted. Results demonstrated a causal conditional indirect effect of authentically inclusive advertising on brand attitude via attitudes towards advertising. This effect was significant and positive for all participants, but stronger for those who identified with the LGBTQ+ community. This advises marketers to consider the positive impact the adoption of these advertisements could have on them and on society.
signatuur: cat. (girol/eff)

dgb grijs
toegang:
The Effects of Inclusive-LGBTQ+ Advertising on Brand Attitude: A Moderated Mediation Model
cat. (girol/eff)dgb grijs
N313383
Object

Menukaart 'Bar Bario'

2020. - M02174
beschrijving: Houten menukaart van Bar Bario. De kaart bestaat uit zeven dikke houten pagina's. Op de eerste pagina staat een korte uitleg over Bar Bario met o.a. gedragsregels in de bar. Op de andere pagina's staan 'Hot Drinks', 'Non-alcoholic', 'Beer', 'Wine', 'Cocktails' en 'Sour'. Bar Bario is een bar met eigen galerie, pop-up events en tentoonstellingen op de Bilderdijkstraat. De bar bestaat sinds 2020 en is een 'safe(r) space' voor 'Black & Brown folk, POC, Queer & Trans people'. Bario is papiamento en betekent 'buurt'.
trefwoord: safe space - refugees - vluchtelingen - people of color - bar bario
organisatie: Bar Bario
formaat/maat HxB: 19,8 x 9,8 # Doorsnee: 22,2 # Diepte: 3,2
land: nederland
onderwerpen:
toegang:
Menukaart 'Bar Bario'
nederland
M02174
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